All Posts by Shaun Whynacht

About the Author

Facebook Custom Audiences
May 10

Why you need to pay attention to your Facebook Custom Audiences

By Shaun Whynacht

Do you have a website? Do you have a Facebook page for your business? If you answered yes to both these questions, then you need to have your Facebook Pixel installed on your website and start collecting data from those who come to your website.  Below is a tutorial on how to set up your custom audiences in Facebook.

I recommend the following audiences for any business.

  • Audience for those who visit your website in the last 30,60 & 180 days
  • Audience for those who visit specific pages of your site in the last 30,60 & 180 days
  • Audience for those who engage with your FB page in the last 30,60 & 180 days
  • Audience for those who visit your FB page in the last 15,30 & 60 days

If you have instagram

  • Audience for those who engage with your instagram account in the last 30,60 & 180 days

Inbound Marketing
Mar 25

How to use inbound marketing to build your business email marketing database organically

By Shaun Whynacht

Latest technologies of the modern world make most of the things easy and handy. Inbound marketing is an adorable innovation of this modern technological society. Naturally, growth of business email marketing database is not difficult through the inbound marketing. Inbound marketing can reach most of the people and promote the brand because it’s the time of popularity of the Android smartphones and iOS devices. These technologies made possible for every human being to use the applications of the inbound marketing and utilize in the way they like.

Social applications are widespread in people, and by default, the most famous app like Facebook and WhatsApp are installed in the smartphones. People use these apps for communicational purposes and also use for entertainment purposes. But, the most of the business holders use these apps to give growth to their business, and some businessperson uses social media as an approach to inbound marketing for business email marketing database. The plans for the inbound marketing through which business email marketing database will grow for sure are going to be discussed here, so it’s the time of full attention.

Personal website

Don’t underestimate your website because your site is your power. In fact, your website will do the things which you can’t imagine. It’s the time of internet and use of the internet is viral all around the world. People can reach your business only through the website. People perform searches through the search engines, and search engines generate a list of links to sites according to the query passed by the visitor. Search engines include only those links that fit on SEO rules. Website with SEO will give growth to your business email marketing database. You have to work with SEO on your website to change the impossible things as possible. Do your work with concentration and apply the stuff on your website which is right for your visitors and website can play the role of attractiveness for your customers.

Quality content

Inventions of modern world make everything transparent. Now no one can’t do anything wrong with anyone. People have the awareness that what is up to the mark and what not. After the importance of the website, the next thing which has a lot of influence is the content. The content is valuable if it possesses quality. Content without the quality is useless for you, for your visitors and ultimately for your business.

People take no time in leaving the website which contains pathetic content they have some options. People can quickly move from one website to another through a single click. You have to play the game of quality, quality, and just quality for the development of the business of email marketing database. One advantage for you about the quality content, you can easily share your worthy content on your social accounts to target the more audience.

Magical keywords

When you maintain the quality content on your website, don’t forget the use of keywords in blogs. You can achieve search engine optimization rankings through the keywords. Keywords play the role of magic to generate the traffic for your blog. Keywords are the foundation of the marketing strategies. You just have to select the most relevant keywords according to blog, and you can get probable buyers for you.

Inbound marketing tactics are competent to give growth to the business email marketing database. Once you tightly grip the tactics of inbound marketing, then you will never fail. You start your business offline or online; you have to take proper measures like do all adequate documentation to give growth to your business. It is necessary for the business that’s why people at international prefer it. Some companies need the professional agreement that’s why professional license in UAE is must for the establishment of legal business. Just establish your business under the proper channel and use the latest inbound marketing and cover journey of victory.

Author Bio: Jessica Watson has been writing for websites and blogs for three years now. She had a fair share of writing in various niches but her main focus on business, finance, social media, and technology. Currently, she is working with Aurion UAE.

Why do you need a crm?
Jan 03

Why do you need a CRM?

By Shaun Whynacht

In reality a CRM is an essential part of running a successful business.  It’s a central location where you keep track of all your clients, customer, prospects and suppliers.  A CRM allows you to stay organized and have a reliable source for the information that is important to you.

Many small business owners don’t have a CRM in place in their business because they haven’t really considered the key benefits to investing in one.  Here are a few key reasons your small business needs a CRM

Organization

It’s a fantastic way to stay organized when it comes to client records, notes on file for those clients as well as upcoming important information pertaining to a future sale.  If you have a CRM like Infusionsoft, you will be able to do a whole lot more on the front end (prospect nurturing).

Compliance / Accountability

How many times have you gone looking for a piece of information because you needed it to prove something.  Whether it’s if something was sent, an email was opened or a phone call was made.  Having a proper CRM for your business will ensure you have a tool in place to make you accountable and compliant for all regulations.

Marketing Automation

This is a big one.  You can’t be everywhere all the time.  You’re not there to answer the phone 24/7, send emails to inquiries as they come in.  You have work to do.  Using a CRM like Infusionsoft will engage your prospects with the power of marketing automation.  Imagine if someone wanted inquire about a quote for a product or service and you would need valuable information in order to do that quote.  Using a CRM for that initial collection can happen automatically online while you’re essentially sleeping.  So that when you get to your desk in the morning, you have all the information needed and the prospect has been educated about your process via email at the time of submitting that key information to you.  We call it Lifecycle Marketing (Click to watch this video).

CRM’s coming in all shapes and sized.  Most of which have the ability to store information.  Infusionsoft on the other hand has a toolbox of other features and resources that will help you get organized, save time and grow your sales.

Let’s sit down and have a conversation either in person or over the phone about how I can help you achieve your small business goals with Infusionsoft.  Email me at shaun@bluecowmarketing.ca

Marketing Automation
Jun 10

How my CRM changed my life

By Shaun Whynacht

For many that headline may seem like a weird title. How could a CRM change your life?  Well that is what I’m about to tell you.

You see in mid 2010, I was sitting in my basement office of my house working on a project.  As I was working on a clients project I was distracted by an email that came in.  It was from an existing client who asked me, “Can you send me the password to log into my website because I misplaced it and secondly would I have a few minutes to show them what this ‘facebook thing’ was all about”.

Wow, OK.  Now I had to look up their website login, which at the time was in a folder as a txt file on my hard drive.  Super secure I know right.  Then I needed to find a time and a way to show them about that “facebook thing”.

Now I don’t know if it was perfect timing or what but I do believe in serendipitous moments.  It was on that day about 2 hours later my phone rang and it was a sales rep from a company I had never heard about.  He was telling me that he has this crm marketing automation software that could save me time, keep me organized and help me grow my business.  Wow…exactly all the things I was struggling with.  He asked me if I wanted to book a live Infusionsoft demo.

Me being reluctant to the claim put him off and said to call back another time.

Another time came and he called.

Again I said I wasn’t ready.

This went on for 2 months and I finally said yes to the demo.  We did it and I was more than impressed with how it worked.  The ability to automatically build and send out email campaigns was impressive.  It was also cool that I could have contact records in the cloud (accessible anywhere).  Remember this was 2009, so that wasn’t mainstream as it is now.

At the end of the call he told me the price and asked me if I wanted to sign up.  It was a promo for like $250 USD per month and at that time a $2500 kickstart USD.  Ouch I thought…I’m not ready for this.  I don’t even know if it would work.

So again I told him to call back another time as I had to talk to my accountant (If you ever hear that, it’s code from a small business owner to say I don’t have the money).

Being investigative in nature, I then turned to the internet and searched “Infusionsoft + Reviews”.  I was surprised at the amount of independent reviews written on blogs by users of the software.  These were not fabricated or endorsed by Infusionsoft, but rather people wanting to tell their audience about their wonderful experience.  It was then and there that I knew I needed to find the money to do this.

I waited for my rep to call me back and I told him I would try it.  Because there was no contract, it was only month to month I felt a bit more relieved. I made payment over the phone via credit card and was sent a link to schedule my kickstart with a guy named Clint (remember that name as it’s important).

In the email was a link to an online calendar.  This was Clint’s personal appointment calendar.  I was able to choose a time he was free and I was available…pretty cool.  So I did and when I did a few minutes later Clint sends me an email welcoming me, how he is excited to do out kickstart and what I should expect.  This email also had a few attachments in it to help me prepare.  Little did I know this was an email from Infusionsoft and Clint didn’t actually have to send that himself.  However from my perspective (the customer) I was experiencing great customer service in a timely manor.  I was impressed and immediately thought about how I could do this in my business as well as the time it would save me.

6 weeks passed a we completed our 6 training sessions, with homework in between.  By the end I had a grasp of the software and was ready to do what I do best, get my hands dirty.

I immediately recorded 10 video about Facebook.  From simple things of how to create an account, to how to post a photo.  It was basic, extremely basic.  I created a web form with Infusionsoft to put on my website and had people opt in to receive these 10 videos in 10 emails over 10 days.  On day 11 it asked them what they thought of the videos.  This email as all the others came from me.  So those that enrolled in the video “lead magnet” were able to just hit reply and tell me what they thought.

This is where the real magic happened (well no one was sawed in half but it was an eye opener).  I have over 60% of those who enrolled email me to tell me how informative it was and they wanted to set a time to talk with me about how to use Facebook in their business.  Wow a LEAD!  This was LEAD GENERATION!  I was now an INTERNET MARKETER!

Fast forward a few months and I was able to convert those leads into additional sales for existing customer and new sales for prospect.

During the first year of being a customer of Infusionsoft and a student of the life of digital automation, I decided to fly to Arizona for their InfusionCon conference.  It was a gathering of small business owners just like me who went through the same journey I did.  Here is what really brought it home. I was able to meet in person not only the people I talked to in their support chat when I had a question, but I was able to meet Clint.  Remember him, he was the guy who helped me learn.  It was like meeting a business icon in my opinion.

To this day, over 6 years later I’m still using Infusionsoft in my business, I have over 800 contacts in my database (clients, prospects and leads) and I have over 30 active automation campaigns.  From lead generation, customer relationship building to satisfaction survey follow up.  I’m even able to use their app to input a contact by simply taking a photo of their business card, applying a tag and an automated follow up will go out.  Again…more magic.

Back to my headline, the CRM that changed my life.  In the first year I was able to double my sales without adding a single person to my team.  Today I have all my clients information securely organized and accessible to me when ever I need it. I also can effectively follow up with leads, stay in touch with clients (even tell me to mail out a birthday card). All this while I’m able to focus on the current project I have.  I can confidently say that I don’t know that my business would be where it is today without Infusionsoft being part of it.

In addition in 2013, I became an Infusionsoft Certified Partner and have been selling and training clients on the kickstarts and using the software since then.

I’ve been the prospect, I became the customer, experienced being the student and now I’m the teacher.

Thank you Infusionsoft for helping me grow my business.

Sincerely,
Shaun Whynacht, The CRM Guy

P.S. If you’re reading this and would like to talk with me to discuss the how you could use Infusionsoft in your business, Click here to view my schedule and book a call (remember this is how I met Clint).